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We don’t just make coolers

we build gear that’s ready for life’s boldest adventures. From tailgates to treestands, beaches to backroads, Frio Coolers are designed to perform with rugged durability, modern customization, and Texas-born innovation.

Founded on the belief that coolers should do more than just hold ice, our product line combines patented features

Like our bottle opener cups and integrated lid light bars — with premium construction, eye-catching designs, and serious branding opportunities. Whether you’re a weekend warrior, outdoor enthusiast, or corporate brand, Frio offers a product that keeps your drinks cold and your style bold.

We proudly serve both retail and wholesale

Customers, offering everything from soft-sided and hard-sided coolers to speaker cups, custom vinyl wraps, and hand-crafted cedar coolers through our Etsy shop. Our production capabilities are backed by industrial-grade vinyl equipment, expert support, and global sourcing relationships that give our partners a competitive edge.

With roots in Texas and eyes on nationwide expansion, Frio Coolers is more than a product — it’s a lifestyle built for people who move fast, work hard, and play harder.

About Us